Vocabulary List, Unit 1

 

1. campaign

2. brand conscious

3. celebrity endorsement (also endorse)

4. poll

5. irony

6. brand

7. slogan

8. image

9.market segment

10. commercial = advertisement

11. rival

12. to shape tastes

13. tagline

14. homogenous

15. voiceover

16. copywriter

17. peak

18. launch, relaunch

19. decline

20- maturity

 

Unit 2

1. hire purchase

2. mortgage

3. instalment

4. cash flow

5. outgoings

6. overheads

7. bankrupt/ bankruptcy

8. to be insolvent

9. to wind up a company

10. to meet your liabilities

11. pay off

12. premises

13. debt

14. gadgets

15. innovative

16. assets

17. patent

18. entrepreneur

19. assets

20. creditors