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Vocabulary List, Unit 1
1. campaign
2. brand conscious
3. celebrity endorsement (also endorse)
4. poll
5. irony
6. brand
7. slogan
8. image
9.market segment
10. commercial = advertisement
11. rival
12. to shape tastes
13. tagline
14. homogenous
15. voiceover
16. copywriter
17. peak
18. launch, relaunch
19. decline
20- maturity
Unit 2
1. hire purchase
2. mortgage
3. instalment
4. cash flow
5. outgoings
6. overheads
7. bankrupt/ bankruptcy
8. to be insolvent
9. to wind up a company
10. to meet your liabilities
11. pay off
12. premises
13. debt
14. gadgets
15. innovative
16. assets
17. patent
18. entrepreneur
19. assets
20. creditors
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